MAM Perfect scoops Gold at Mother & Baby Awards

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MAM Perfect scoops Gold at Mother & Baby Awards

The prestigious Mother & Baby Awards were held on November 28th 2012. Now in their 19th year, the Mother & Baby Awards carry prestige because they are voted by mums who test the products in real situations. And from the many entrants for the Best Innovation category, MAM walked away with the Gold award for their Perfect soother.

The MAM Perfect soother is a little different from other soothers. The team at MAM worked with many medical specialists, along with design and technology professionals to bring MAM Perfect to the UK market. MAM Perfect has a 60% thinner neck compared with other soothers, and a super soft silicone teat, which is clinically proven to help reduce the risk of development of misaligned teeth. 

The MAM Perfect also comes in its own sterilisation-safe box. Simply add water and pop in the microwave and the soother sterilises. Other benefits include air holes in the soother shield to allow the skin around the mouth to breathe, and the MAM Perfect comes in 2 sizes so you can choose the appropriate size for your baby.

MAM have a pateneted silk teat which is comfortable for baby to keep in their mouth. Traditionally parents have chosen silicone teats because it is clear and looks more hygienic, it is odourless, tasteless and does not age. However, silicone is tougher than latex so feels artificial, so MAM have developed their patented Silk teat -  it boasts all the advantages of a silicone teat but is extra soft, and feels more like mum, so babies readily accept the teat because it feels soft and familiar, which makes switching between mum and teat easier.

MAM Perfect is available in 0+ months and 6+ months, and three colours - pink, blue and green. Click HERE to see the MAM Perfect product information and video and see for yourself the benefits of this groundbreaking product.

MAM also won Silver for their MAM Starter Bottle Kit in the Best Product for Bottle Feeding category at the Mother & Baby Awards - a well done to them!

(MAM Perfect information sourced from


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